WP5
_”From a publicity campaign into an adoption movement”
DEFINITION
WP5 implements an integrative communication strategy to give maximum visibility to project findings, datasets and services reaching 3000 individuals in IT-Italy(14), FR-France(1), PT-Portugal (193), NL-Netherlands (329), EL-Greece/Ellada (30) and CY_Cyprus (00). 6 project-driven and CCI-based innovations are highly publicized across selected media channels to link new skills set to the labor market.
Activity 5.1: t The REBOOT communication, dissemination, visibility and tranparency hub
Expected Results: Strategic Communication Manual; Website & Project Info Hub; Branding Kit; Skills Advertisement Blog; Joint COMM Strategy developed ; Permanent Info Source; 3000 Audience reached; 80 Employers reached
RELATED TASKS
Activity 5.2: Branding campaign to attract employers & creative sector actors
Expected Results: AI Branding Comm Training; AI-Branding Document; AI-assisted Branding Campaign; 120 HED students with increased skills in AI Branding; Joint Visibility Strategy;REBOOT Spot; 360 Players reached; 80 Employers with raised awareness for novel services
RELATED TASKS
T_5.2.1 AI Branding Comm Training
T_5.2.2 AI-Branding Guide assists the HED Student Community
T_5.2.3 AI-Driven Branding Campaign
T_5.2.4 Networking stakeholders
Activity 5.3: Networking stakeholders, industry actors, academia and press
Expected Results: 4 Project Info Days; 4 Press Events; Employer & Industry Actor Event; Transnational Game Competition; Academic Publications