You still have some places in the world, like Djemaa El Fna, where oral Storytelling is a must.

However, everywhere you look in Djemaa El Fna, Marrakesh’s main square (pronounced “jema” – the “d” is silent), you’ll discover drama in progress. The hoopla and halqa (street theatre) have been non-stop here since the 11th century. 

But, people are no longer passive; they love to interact and be heard.

Capturing the citizens’ sentiment (to be heard) with stories they only know and want to share is a new layer of information, sensing the city from a completely different hidden perspective.

The SMARTDEMA citizen’s stories are the narratives, the part of the game. A game’s narrative is the aspect of a game that contributes to telling a story. The narrative is also used to describe the story itself.

As many stories as citizens conform to the emotional tapestry of the city.

The SMARTDEMA challenge collects and integrates the stories into a game played on mobile devices by locals and visitors.

The game is at the core of “The authors who write them and the readers who read them, connect us with our stories and connect our stories with each other”. The virtual stories connection enables one to play a city game. Virtual destination Management is precisely this; how can I develop a service or product that is born digital and grows digital, attracting new players in an actual city scenario. They come, they play, they consume in the real economy.

Picture this:

The teaching-learning process has become a challenge in schools and universities, mainly due to the ubiquity of information and communication technologies that question traditional teaching methods and provide many opportunities to work with active methodologies that permit monitoring of the learning process. In the digital era, teachers face various challenges:

• A changing panorama in communication media
• A separation between traditional teaching methods and the rapid development of technology
• Its impact on the educational context

However, it would be a mistake to affirm that the new information technologies have only brought problems. They have also allowed for the developing of another type of learning and new ways of designing educational experiences. Teachers seek to combine technology, pedagogy, content and theories for learning in our classes. 

The emergence of the participative culture has transformed how teaching is provided. In this context, students express their opinions using content creation tools and share them in a network environment. The new media have introduced a new dimension: integrating the digital world with the physical world. Focus on the scene of media narrative is related to the experiences of integrated media, which take place on various platforms. 

There are numerous definitions of narration; however, all have common elements. Therefore, Storytelling can be seen as an effort carried out to communicate something by using words and sounds, often including images or other media. Although some authors use the word as a synonym for the story concept, narrative can also be defined as a factual element. Stories are reflexive, creative details full of value that generally reveal a vital moment or state of the human condition. 

Now you are ready for SMARTDEMA. Please note that the idea is not to teach how to create stories even if you find many examples in the resources. (see more..)

The purpose of SMARTDEMA is to create a Game based on the citizens’ Stories. That is what the training is about. The conception of the idea is digital. Ideation, prototyping, testing and iterating are the design thinking you need to apply.

• How can I design a training program for a product or service that is 100% digital? 
• What are the activities, resources, interactions, interventions, materials, software, prototypes, and iterations to implement for something digital that impacts the real world? 

If you answer the questions, then you become a Virtual Destination Manager.