Modulo 4

The Goals

Making people aware of the necessity for a new set of tools and approaches to replace business planning and other management principles already outdated;
Understanding the role of a new aproach/innovative methodology to generate the personal business model – Personal Business Model You (BMY);
Understand and practice how to transfer market risk, even at the very start of the business launch process;
Understanding the factors that determine the success of a business;
Enabling and understanding the innovative ways that you can generate/create/build, properly and positively, a business or your own value, namely: exercise communication with potential employers, collaborators, team, current clients, undertaking everything that allows you to really get into their minds; exercise simulation of the buying process to ensure that what you create and launch in the market will be sold; awareness and practice of perseverance and persistence, when necessary
Learning, practicing and understanding how to identify and manage the elements that form BMY compared to the core Business Model Canvas;
Learning, practicing and understanding the most impactful ways to collect the information needed to create a personal business model;
Understanding the importance of establishing a series of hypotheses about your business and conducting experiments to validate or reject your assumptions;
Practicing and understanding the ways you need to focus on key business elements to clarify any confusion in the process of creating your personal business model;
Practicing and understanding how to use a new tool called Business Model You (BMY);
Awareness of the need to be active, to think positively, to understand how to act to reinvent your career by choosing the right path!

The learning

Facilitates your first contact with the Business Model You (BMY)

Helps you to find out and understand how to identify and then manage the elements that make up BMY

Ensures you to understand the benefits of the Business Model You model

Motivates and inspires you to be creative and develop your ideas - identifying the first symbolic words representative for each section of the BMY model.

See more videos:

https://vimeo.com/318063902

https://vimeo.com/318063491

Instructions

First of all, make sure you have all the materials you need, so we invite you to download all the support materials.

With the BMY template in front of you, read the Worksheet and Methodological Guide! Read the materials very carefully!

You have 10 minutes to carefully visualize the structure of the BMY template, to follow the position and the order on the template of each section, to try to understand the role of each section, the differences between them and to understand the ways of interaction between the 9 sections of the BMY template!

Visualize the structure of the BMY template 2-3 times, to ensure that you have understood correctly and clearly the differences and connections between the 9 sections of the BMY template.

Make sure you define SMART goals for shaping your business idea or career path, motivate yourself and be active!

Open the 6 sets of symbolic words and scroll through them to select one of them. The selected set of symbolic words will continue to be used, as a suggestive support, to identify structural elements for each of the 9 sections of the BMY template.

Don't give up, be determined and make sure you'll manage to select at least 2 -3 symbolic words for each section!

Select words from the set or identify new symbolic words, write them on post-it, group and paste the post-it into sections of the BMY template as you see fit!

If you want to succeed and surely you want it, it is essential to select or identify the words trying to answer the following questions:

- To whom do you want to sell/make available the value created by you/your competence?

- What do employers, employees, team, potential customers perceive as the value they receive – your competence?

- How can you deliver/make available to employers, collaborators, team, potential clients, your value/your competence/your product /your service, at a convenient cost to both parties?

You are on the right track and can already be considered a winner if you understood and retained who represents the key resources in a personal business model (BMY)! Yes, you are the key resources: your interests, skills, experience, expertise, personality and assets you own or control!

If you identified words for each section of the BMY template structure, filled in and pasted the post-it, you thought about how and how to connect the sections of the BMY model and how each section contributes to the unique proposal of value of your business model, facilitating the sale, you have successfully completed the exercise! Congratulations!

The Goals

Making people aware of the necessity for a new set of tools and approaches to replace business planning and other management principles already outdated.
Understanding and practicing how to transfer market risk, even at the very start of the business launch process.
Understanding the factors that determine the success of a business.
Enabling and understanding the innovative ways that you can generate/create/build, properly and positively, a business or your own value, namely:
- exercise communication with potential employers, collaborators, team, current clients, undertaking everything that allows you to really get into their minds;
- exercise simulation of the buying process to ensure that what you create and launch in the market will be sold;
- awareness and practice of perseverance and persistence, when necessary
Learning, practicing and understanding the most impactful ways to collect the information needed to create a personal business model.
Understanding the importance of establishing a series of hypotheses about your business and conducting experiments to validate or reject your assumptions.
Practicing and understanding the ways you need to focus on key business elements to clarify any confusion in the process of creating your personal business model.
Awareness of the need to be active, to think positively, to understand how to act to reinvent your career by choosing the right path!

The learning experience

TA.COM.E aims to help you understand the target groups and the competitors of your business idea. By understanding the difference between target groups and competitors, it is easier to focus on the experience that you want to provide through the product. This way, it becomes clearer how to develop the added value you propose.

To perform this activity, you will create a model using LEGO® pieces, in which you will identify and explain the points of the experience you are working on. Through your explanation, it will become possible for your Mentor to get a better insight of the experience.

Once you have created your model, you can show it to your Mentor, sharing the description of your topic and collecting the opinion and insights the other person can give you. It is important for your learning process that you remain open to collecting feedback.

See more videos:

https://vimeo.com/302491326

https://vimeo.com/318063447

https://vimeo.com/302517826

https://vimeo.com/318063906

https://vimeo.com/318063967

https://vimeo.com/318149045

https://vimeo.com/318148981

Instructions

In order to carry out this activity, you will need to work with LEGOS®. You have to think on your idea, taking into consideration the following points: TARGET GROUPS, COMPETITORS, EXPERIENCE OF THE PRODUCT.

Thinking on these points, you will build a model using the LEGOS®, either for each of the topics you want to explain, or a general model including all 3 points.

Once the model is ready, you will have to make sure you can explain it to another person. A good option is contacting your Mentor and explaining the idea to him/her, using the LEGO® model you have created as base. You will have to be able to talk about the Target, Competitors and Experience you provide with the experience.

While you go through these three points, you should also have in mind the PRODUCT IDEA SERVICE template. Your model and explanation should be able to answer all the questions included in it, and it is also a good way to see what you are lacking in the thinking process with respect to your target group, competitors or product experience.

The Goal

Making people aware of the necessity for a new set of tools and approaches to replace business planning and other management principles already outdated;
Understanding the role of a new aproach/innovative methodology to generate the personal business model – Personal Business Model You (BMY);
Understand and practice how to transfer market risk, even at the very start of the business launch process;
Understanding the factors that determine the success of a business;
Enabling and understanding the innovative ways that you can generate/create/build, properly and positively, a business or your own value, namely: exercise communication with potential employers, collaborators, team, current clients, undertaking everything that allows you to really get into their minds; exercise simulation of the buying process to ensure that what you create and launch in the market will be sold; awareness and practice of perseverance and persistence, when necessary
Learning, practicing and understanding how to identify and manage the elements that form BMY compared to the core Business Model Canvas;
Learning, practicing and understanding the most impactful ways to collect the information needed to create a personal business model;
Understanding the importance of establishing a series of hypotheses about your business and conducting experiments to validate or reject your assumptions;
Practicing and understanding the ways you need to focus on key business elements to clarify any confusion in the process of creating your personal business model;
Practicing and understanding how to use a new tool called Business Model You (BMY);
Awareness of the need to be active, to think positively, to understand how to act to reinvent your career by choosing the right path!

The learning experience

facilitates your practice of moving the Business Model You (BMY), helps you to find out and understand how to relate the 9 sections that form BMY template, in order to develop a personal business idea and create a successful business model – gives you the chance to create your first BMY prototype, by transforming the words symbolic in value contents for sections of BMY.

See more videos:

https://vimeo.com/318065187

https://vimeo.com/318149540

https://vimeo.com/318149425

https://vimeo.com/318149306

https://vimeo.com/318149235

https://vimeo.com/318432344

https://vimeo.com/319419053

https://vimeo.com/319421734

Instructions

With the BMY template in front, read the Worksheet and Methodological Guide! Read and read carefully!

You have 10 minutes to carefully view the structure of the BMY template completed in Ex. 8 and try to identify the ways of interaction and the logic of the interaction and the relationship between the 9 sections of the BMY template!

Remember! The sections of the BMY model must interact to make the personal business model viable!

Make sure you understand correctly and clearly the differences and connections between the 9 sections of the BMY template, motivate yourself and be active!

Read carefully the information in the worksheet, about the elements of the 9 sections of the structure of the BMY, and complete with what you consider necessary and representative for each section, on post-it!

Group and paste the posts in the sections of the BMY template to which they correspond!

Don't forget to identify and fill in the job postings, the mode and the ways of relating between the sections that make up BMY and how each section contributes to your value proposition, facilitating the sale!

Group and paste the posts with the details regarding the relationship between the sections of the BMY template!

Don't give up, you will definitely be able to complete with your own values, thoughts, assumptions, all 9 sections of the BMY template!

You're so close to outlining your personal BMY prototype!

Just keep practicing you will understand how to manage the benefits that BMY offers: flexibility - allows you to move content from one section to another of the BMY template, visualization - you have an overview of all BMY sections, update - BMY can be permanently updated!

Be confident, practice to learn to look at yourself/to analyze your profile as a business and clearly define this "personal business model" - how you will capitalize your talents and strengths to develop you professionally and personally!

If you have formulated content for each section of the BMY structure, if you have identified and defined how to connect and relate between the sections that form BMY model, if you have understood and established how each section contributes to the unique value proposition of your model business, facilitating the sale, if you completed, grouped and pasted the post-it, you successfully completed the exercise! Congratulations! You created your first BMY prototype! Stay active!

Module Four

Exercise 8: Nine full boxes for you

The Goals

The learning

Instructions

Resources

Exercise 9: TA.COM.E

The Goals

The learning experience

Instructions

Resources

Exercise 10: Prototype your BMY

The Goal

The learning experience

Instructions

Resources

Evaluate de MODULE 4

© Copyright BRAVE PROJECT - All Rights Reserved