The Tutor will explain to you how to Report, satisfaction/unsatisfaction and emotional experience are viewed as a central consumer behaviour construct because the extent to which consumers are satisfied influences future organisational performance in the form of, for example, profits, market image, market share, skills, educational competences affecting HE and VET on tourism.
By researching satisfaction and its mechanisms, partners obtain valuable information to be used to design the educational innovation in the TOURBAN project.
There are dominant networks on the market that enable to make the research from three main points of views: