empathy map

Empathy maps can be used whenever you find a need to immerse yourself in a user’s environment. It is used to identify feelings, thoughts, and attitudes of existing or potential users and understand their needs. It is a collaborative tool teachers can use to gain a deeper insight into their students.

Aims of the session: Understanding of the user’s needs. Find out in the context of the classroom what will help the students to learn their lessons.

Step 1. The method is simple and fun. Hand each team member sticky notes and a marker. Each person should write down their thoughts on stickies. Ideally, everyone would add at least one sticky to every area of the map in a clockwise direction. You might ask questions, such as:

  • What would the user be thinking and/or feeling? What are some of their worries and aspirations?
  • What would their friends say What would the student hear in these scenarios?
  • What would the user see while learning the lessons in their environment?
  • What might the student be saying and/or doing while learning the lesson? How would that change in a public or private setting?
  • What are some of the user’s pain points or fears when learning in teams?
  • What gains might the user experience when working in teams?


Step 2. File in the fields Pains and Gains.

These steps allow constructing the point of view based on user needs. The empathy map will help you to make strategic decisions and design an experience that satisfies the user. It is mainly used to “understand”, “observe”, “define the point of view” and “test phases.