module_2

Ideas and Opportunities

Abstract

Following the theoretical basis set in Module 2, this 20-hour 5-unit module focuses on the European Entrepreneurship Competence Framework and examines its application in the museum sector. The Module focuses on 2 competence areas of the framework, “Ideas and Opportunities” and “In Action” and attempts to examine each competence through case studies from the European museum context with further references to museums of the world. The aim of the module is to provide a holistic understanding of key aspects of museum sustainability and their connection to entrepreneurial aspects of museum management and planning. To this end, the module explores the EntreComp Framework and its application in museums (unit 1), offers a comprehensive examination of issues of sustainability and value creation (unit 2), addresses innovation and creativity in the museum entrepreneurial environment (unit 3), discusses the importance of strategic planning for risk and uncertainty (unit 4) and sums it all up in a comprehensive recap session (unit 5).

Key points for discussion and reflection throughout the course

The EntreComp Framework and its application in the museum sector
The role of museum visions and their effect on sustainability
The social, cultural and economic value of museums
Key aspects of museum sustainability and the role of entrepreneurial aspects of museum management
Innovative approaches and collaborations in the museum sector
The importance of strategic planning in museum management and of planning for risk and uncertainty

Duration

20 hours (4+4+4+4+4): Unit 1 = 4 hours, Unit 2 = 4 hours, Unit 3 = 4 hours, Unit 4 = 4 hours, Unit 5 = 4 hours

learning outcomes

By the end of the module, learners will be able to:

Have a solid understanding of the EntreComp Framework (competences relating to Ideas and Opportunities and Action) and its application in the museum sector
Recognize and evaluate different aspects of the social, cultural and economic value of museums
Understand key aspects of sustainable development and its application in museum environments
Develop ideas on innovative and creative approaches in museums for addressing the challenges of the sector
Evaluate and apply strategic planning and risk planning and mitigation methods in the museum context.

Structure

Abstract
Duration
Learning Outcomes
Key points
Structure
Writers
Resources
Case studies from Europe and the rest of the world

Unit 1: The EntreComp Framework and Museum Visions
– Abstract
– Learning Outcomes
– Activities
– Self-assessment
Unit 2: Planning for Sustainability and Value Creation
– Abstract
– Learning Outcomes
– Activities
– Self-assessment
Unit 3: Innovation and Creativity in the Museum Sector
– Abstract
– Learning Outcomes
– Activities
– Self-assessment
Unit 4: Museum Management and Planning for Risk
– Abstract
– Learning Outcomes
– Activities
– Self-assessment
Unit 5: Recap: Entrepreneurial Competences for resilience in the museum sector
– Abstract
– Learning Outcomes
– Activities
– Self-assessment

Tutors

Prof. Georgios Papaioannou
Prof. Anne Hertzog
Dr Dorothea Papathanasiou-Zurt
Dr Aldo di Russo
Dr Stylianos Lekakis
Dr Maria Shehade

Resources

Case Studies from Europe and the international context

units

unit_1: The EntreComp Framework and Museum Visions

Abstract

This introductory 4-hour unit focuses on the discussion of the EntreComp Framework and its application in museum contexts. It aims to examine the importance of introducing entrepreneurial capacities in the management of museums and how this translates into the everyday operations and activities of museums. The Unit also offers a holistic understanding of the role of museum visions and their connection to entrepreneurial activities.

Learning Outcomes

By the end of unit 1, learners will be able to:

Understand the EntreComp Framework
Elaborate on entrepreneurial competencies necessary in museum management
Examine the potential of entrepreneurial activities for museum sustainability
Elaborate on how entrepreneurial activities can address the priorities set by a museum’s vision
Examine the future museum challenges and their connection to entrepreneurial activities
Argue on the above points via posts and comments on each other’s work.

Activities

Study, Reflect, Comment & Share

0. Preparation:
– Check the key points mentioned in the introduction.
– Get ready to use some of the resources offered in the introduction.
– Activities in this unit relate to reading, producing and sharing and commenting on educational material. Be creative, resourceful, critical and communicative!

1. The EntreComp Framework
Watch resource nº 2 (2 minutes), resource nº 3 (4 minutes) and read resource nº 1.

Take notes with the key points in mind and choose the 3 most important competences (as described in EntreComp) for the museum sector, according to your opinion.

Go on the dedicated miro board and post a sticky note with your suggestions, developing and justifying your choices. If you cannot access the miro board, then email your sticky note to g.papaioannou@ouc.ac.cy

2. Museum Entrepreneurship
Read resource nº 4 and resource nº5 and watch resource 6.

Go online and choose your nearest museum, or a museum of your choice in your country.

Go to their website and scan through their news/recent activities. Select three of them that have a distinct entrepreneurial aspect. Think if these activities could be further enhanced and how. Is there anything you would have done differently?

Offer your comments in a tweet (254-character comment) and comment on two of your colleagues’ tweets. If you do not have a tweet account, then email your comment to g.papaioannou@ouc.ac.cy

3. Museum Visions and Entrepreneurial Activities
Watch resource nº 7 and read resource nº8 describing the concepts of museums’ mission and vision.

Read resource nº9 and take notes on the key challenges identified by the survey.

Go back to the website of the museum you chose in Activity 2 and locate its vision. Based on its vision, and on the challenges described in resource nº9, think of entrepreneurial activities that the museum should incorporate in the coming years to address its vision and the challenges of the sector.

Comment accordingly with a 150 word blog post or social media post. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

Self-Assessment Exercise 1: True / False

Go to https://forms.gle/kkt2qmQKYB4FFrAr7

Self-Assessment Exercise 2

Blog your thoughts and takeaways from Unit 1 (300-400 words): How do you understand museum entrepreneurship? How is it linked to the European Entrepreneurship Competence Framework? Which in your opinion are the most important competences that museums should invest in for the future? If you prefer not to use a blog, then email your comment to g.papaioannou@ouc.ac.cy

unit_2: Planning for Sustainability and Value Creation

Abstract

This 4-hour unit focuses on the examination of Values and Sustainability, which relate to important competences of the EntreComp Framework, in the Area of Ideas and Opportunities. Through hands-on exercises and case studies from the European and International context, the unit aims to examine the social, cultural and economic value of museums, and their relation to the sustainability of the museum sector. By examining particular case studies, focusing on areas of social and environmental action, the Unit allows for the connection of sustainability goals to specific entrepreneurial potential and activities in museum sector.

Learning Outcomes

By the end of unit 2, learners will be able to:

Identify and assess the social, cultural and economic value of museums
Understand the concept of sustainable development and the UN Goals for sustainable development
Elaborate on the sustainability of museums and the connection between sustainability and entrepreneurial activities
Identify opportunities for the social and environmental sustainability of museums through entrepreneurial activities

Activities

Study, Reflect, Comment & Share

0. Preparation:
– Check the key points mentioned in the introduction.
– Get ready to use some of the resources offered in the introduction.
– Activities in this unit relate to reading, producing, sharing and commenting on educational material. Be creative, resourceful, critical and communicative!

1. The Value of Museums

Watch Resource nº10 and read resources no.11 and nº12.

Go back to the museum you chose in Unit 1 (or select another museum from your country) and describe which in your opinion are the three most important aspects of value (which may be social, cultural or economic) that the particular museum has.

Offer your comments in a tweet (254-character comment) and comment on two of your colleagues’ tweets. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

2. Sustainable Development and Entrepreneurship in the Museum Context

Watch Resource nº13 on sustainable development and read resource nº14 on the sustainable development of museums. Then visit the UN webpage on the 17 Goals of the UN for Sustainable Development (https://sdgs.un.org/goals). Which of these goals museums can address through their activities?

Comment accordingly with a 200 word blog post or social media post. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

3. Focusing on Action: Society and Environment

Check Case study nº1 and nº2 from the list. Pay particular emphasis on their activities and public engagement initiatives. Which in your opinion are the strongest initiatives of these museums with regard to social impact and sustainability? What other entrepreneurial activities would you suggest to these museums based on their vision and mission? Go on the dedicated miro board and post a sticky note with your opinion. If you prefer not to use miro or social media, then email your comment to g.papaioannou@ouc.ac.cy
Check Case study nº3 and nº4 from the list. Which in your opinion are the strongest initiatives of these museums with regard to environmental sustainability? What other entrepreneurial activities would you suggest to these museums based on their vision and mission? Go on the dedicated miro board and post a sticky note with your opinion. If you prefer not to use miro or social media, then email your comment to g.papaioannou@ouc.ac.cy

Self-Assessment Exercise 1 - True / False

Go to https://forms.gle/TR7KH1WVGxWm4hY19

Self-Assessment Exercise 2 - Connect the descriptions below with the correct sustainable development goal

Go to https://forms.gle/YSSqomwxB9s7gcnw6

unit_3: . Innovation and Creativity in the Museum Sector

Abstract

This 4-hour unit focuses on the discussion of Innovation and Creativity in museum contexts, which relate to important competences of the EntreComp Framework, in the Area of “Ideas and Opportunities” and “In Action”. Through hands-on exercises and case studies from the European context, the unit aims to examine the role of collaborations in developing innovation in museums as well as the role of collaborative projects with the creative industry for enhancing museum sustainability. The Unit also examines the potential of innovative technology applications in the museum sector.

Learning Outcomes

By the end of unit 3, learners will be able to:

Identify the types of collaborations that museums can develop for developing innovative projects
Understand and elaborate on the added value for museums from their cooperation with creative industries
Understand the potential of new technologies for museum innovation and creativity
Elaborate on the potential of technological tools and their role in museum sustainability

Activities

Study, Reflect, Comment & Share

1. Collaborations for Museum Innovation

Read resources nº15 and nº16. Go back to the museum you chose in Unit 2 (or select another museum from your country) and based on its activities and vision propose potential collaborations (with other museums or the industry) that can benefit the museum and its sustainability. Offer your comments in a tweet (254-character comment) and comment on two of your colleagues’ tweets. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

2. Networking and Collaborations for Creativity

Check Case study nº5 from the list. What in your opinion is the added value for these museums from their cooperation with creative industries? Based on these examples, why is it important for a museum to cooperate with creative industries? Comment accordingly with a 200 word blog post or social media post. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

3. Museums and Technological Innovation

Watch resource nº17 and resource nº18 describing the potential of technology for innovative applications in the museum sector. Go back to the museum you chose in Activity 1 and based on its collections and activities propose potential technological tools that can be used for enhancing the museum offering.

Offer your comments in a tweet (254-character comment) and comment on two of your colleagues’ tweets. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

- Self-Assessment Exercise - Multiple Choice

Go to https://forms.gle/c68tYWrMBBwCbjdt7

unit_4: Museum Management and Planning for Risk

Abstract

This 4-hour unit focuses on Strategic Planning for Museums, with a special emphasis on financial resilience and risk management. Through hands-on exercises and case studies from the European and International context, the unit aims to examine the role and importance of strategic planning for museums as well as the ways of identifying and addressing potential risks. The Unit also aims to familiarize students with key aspects of financial management as well as new trends in fundraising for museums.

Learning Outcomes

By the end of unit 4, learners will be able to:

Understand and apply key aspects of strategic planning for museums
Identify and address potential risks and opportunities in the museum sector
Elaborate on the potential of fundraising for developing resilient museums
Design fundraising activities for museums

Activities

Study, Reflect, Comment & Share

1. Strategic Planning for Museums

Read resources nº19 and nº20 on strategic planning for museums. Why do you think it is important for museums to strategically plan for the future? Offer your comments in a tweet (254-character comment) and comment on two of your colleagues’ tweets. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy
Check Case study nº6 from the list and watch resource nº21. Go back to the museum you chose in Unit 2 (or select another museum from your country). Based on its activities, suggest 3 areas in which the museum should place an emphasis in its strategic plans for the future. Comment accordingly with a 200 word blog post or social media post. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy

2. Identifying and Addressing Risk

Read resource no.22 and resource no. 23 on planning for risks in museums. Go back to the museum you chose in the previous activity and identify its potential risk areas in which the museum should focus in the future, according to your opinion. Comment accordingly with a 200 word blog post or social media post. If you prefer not to use blog or social media, then email your comment to g.papaioannou@ouc.ac.cy

3. Financial Management and Fundraising for Museums

Read Resource nº24 and resource nº25. In view of the effects of the covid-19 pandemic and the financial challenges this created for museums, describe 3 reasons why you think museums should turn towards new fundraising opportunities to expand their income sources. Offer your comments in a tweet (254-character comment) and comment on two of your colleagues’ tweets. If you prefer not to use social media, then email your comment to g.papaioannou@ouc.ac.cy
Watch resource nº 26 and resource nº27 relating to fundraising activities of museums. Then check case study 7 from the list, with special attention to its activities and events, and identify the ways in which the museum increases its income for better financial sustainability. Go on the dedicated miro board and post a sticky note with your opinion. If you prefer not to use miro or social media, then email your sticky note to g.papaioannou@ouc.ac.cy
Go back to the museum you chose in the previous activity and suggest potential fundraising opportunities that the museum could develop based on its activities. Comment accordingly with a 200 word blog post or social media post. If you prefer not to use blog or social media, then email your comment to g.papaioannou@ouc.ac.cy

- Self-Assessment Exercise 1 - True or False

Go to https://forms.gle/SmxtaamahrT7Bc3K8

- Self-Assessment Exercise 2 - For each of the following aspects of a museum budget, state whether it falls under the museum income sources or expenditures

Go to https://forms.gle/Bs3yJoyjq2aSXZtE9

unit_5: Recap - Entrepreneurial Competences for resilience in the museum sector

Abstract

This final 5-hour Unit brings together several central points of the MOOC module 2: Ideas and Opportunities

Learning Outcomes

By the end of unit 5, learners will be able to:

Elaborate on the EntreComp Framework and its application in the museum sector
Identify the role of museum visions and their effect on sustainability
Understand the social, cultural and economic value of museums
Understand key aspects of museum sustainability and the role of entrepreneurial aspects of museum management
Elaborate on the importance of strategic planning in museum management and of planning for risk and uncertainty

Activities

Study, Reflect, Comment & Share

0. Preparation:

Watch resource nº 28 that binds together many of the points we explored in this Module and get ready to confront 4 self-assessment exercises

Self-Assessment Exercise 1

Blog your thoughts and takeaways from Module 2 (300-400 words).If you prefer not to use blog or social media, then email your comment to g.papaioannou@ouc.ac.cy

Reflecting on the challenges of the museum sector discussed in this module, which in your opinion should be priority areas that museums should focus on in the future when building their strategic plans for resilience? What role can entrepreneurial skills play in this?

Self-Assessment Exercise 2

Watch resource nº29 on the technological future of museums.

Revisit your tweet in Activity 2a from Unit 1. Is there anything extra you are wishing to comment on? Add it as comment to your original tweet
Revisit your tweet in Activity 2a from Unit 4. Is there anything extra you are wishing to comment on? Add it as comment to your original tweet

Self-Assessment Exercise 3

Go to https://forms.gle/bRrv3ArkXRBXGdwa7

Self-Assessment Exercise 4

Go to https://forms.gle/fE6cZb1gmuGN4LJj9

When you finish all exercises, send an email to g.papaioannou@ouc.ac.cy and write that you have finished Module 2.

Then move to Module 3!!!!