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The main aim of the C1 is to produce high-quality and adapted training materials to foster (self)employment amongst HED students and graduates. The international testing of these outputs within the project timeframe will enable the Pool of Tutors to detect any improvement needed.
Even though national piloting will provide valuable information, they are lacking the international perspective. So, in order to avoid this, C1 is needed to ensure that the Pact4Skills outputs are 100% ready for the European market.
Training plan and Learning outcomes
It is planned that 35 HED students participate the 5-Day Intensive Training organized to ensure that they acquire the skills, knowledge and competences required for entrepreneurial and museum education.
C1 will prepare trainees for the labor market. Upon completion of C1 students, teachers and experts will provide their feedback, essential for the 6 DIGITAL CULTURAL SERVICES, which will be implemented in R05. The C1 experience is essential to obtain a high-quality outcome in a proxy labor environment. Through C1 35 trainees from CY/FR/GE/IT/GE will develop their creative and entrepreneurial ideas for the completion of the DIGITAL CULTURAL SERVICE in CY/FR10/GE11ΚΗ/ITF5/NL329/EL42: from generating the idea to the proper creation of businesses models.
During 5 days, students will work in groups to generate different business models and learn about the process of implementing them by actually doing it. During the morning sessions, students will attend the field activities, the STUDY VISITS at selected museums and during the evening sessions will attend the TRAINING WORKSHOPS, where they learn how to develop their digital and entrepreneur skills, how to develop and use their creativity to generate business ideas, and how to create and design saleable museum experiences. These sessions will be conducted by tutors and the experts participating C1, namely PC(OUC); PP2(CYU); PP3(TESAU); PP4 (CMAB); PP5 (SEALS) and PP6(ARTIFACTORY). During the afternoon sessions, students will collaborate being mentored by the invited tutors.
LOGISTICS PP6 (SEALS) will facilitate accommodation, transport, catering and logistics so that that trainees will not face any kind of barriers across C1 activities. 35 young professionals from Cyprus, Italy, France and Georgia participate the C1 Training co-organized by PP5(SEALS) in Amsterdam. C1 will be hosted by PP5(SEALS) (Workshop Sessions), while all field exercises will take place at 4 selected Museums.
Study visit 1: Assset significance & accessibility
Rijksmuseum
Visitors want to be engaged and discover what is unique in a museum are willing to pay a premium price for the right experience. Participants will be trained to satisfy the needs & expectations of experience- seeking visitors with the production of meaningful communication
Study visit 2: Experience Generation
Hermitage Museum
The Workshop will demonstrate that successful experiences convey a message that has personal relevance & meaning to the audience. Participants will be trained to present the meaning behind each selected asset, in order to create value and significance for visitors and learn how to establish the background information and conduct related research
Study visit 3: Audience Development
NEO Science Museum
Accessibility to tourism resources are critical considerations for visitors. Nowadays apps and social media generate validated information for the supply side. However, the dimension of the cognitive and emotional accessibility in sites, museums, collections, parks etc. is given much lesser attention by the tourism supply side
Business Models
Moco Museum
Participants will evaluate the MOCO Museum offers: if they are providing the correct mix of elements to satisfy visitors and at the same time provide residents with facilities and experiences that without tourism, they would not be able to enjoy to the same extent.
The Workshop will focus on the Business Model of the MOCO Museum will be discussed and analyzed and assist trainees to select good practices that demonstrate direct links with C1
Wrap up Workshop_1 “Developing the Digital Experience Prototype"
Experiences are created through memorable occasions and/or interactions that engage people in a personal way and connect them with a place. The Workshop will focus to create a bridge between museum assets and their transformation into a quality experience
Wrap up Workshop_2 “Developing the Museum Business Model"
The Workshop will instruct participants to business models, e.g. to the rationale of how an organization creates, delivers, and captures value. It will discuss customer segments; value propositions; channels; customer relationships.
The Workshop will lead participants to develop 6 Business Models and transform an experience into a saleable service
